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Thursday, 1 May 2014


                                           It was the official website launch of the eagerly awaited My Secret Dressing Room in London last night and the fashionistas were out in force.

Model Samantha Tomlin  with me steps out at  

The glamorous affair was held at Knightsbridge's exclusive Buddha Bar and beautiful Samantha Tomlin, the actress and model, led the way in a stunning gold couture gown. Socialite and My Secret Dressing Room marketing director Hayley Gould greeted around 200 guests, including Sally Farmiloe Neville, Liz Brewer, actress Nicole Faraday, singer Kavana and Philip Salon.
Sally Farmiloe Nevilles clothes are among the collection at

So what exactly is My Secret Dressing Room? Well, we're all familiar with Airbnb, the holiday room and apartment rental site which has certainly transformed the way I travel and this is a similar concept.

This time, however, it's for the fashion world. So instead of having to buy an outfit for a wedding or Ascot or a gown for a special occasion, women can slash the cost by grouping together to share their wardrobes.

Among the guest  elite catwalk model Corrine Tuddenham-Trett and Suzanne  Curtis
 picture by

You simply look online at where you can and rent something fabulous for three days or a week. As long as you live in London or within travelling distance, the outfit can be with you within four days of ordering. It will be hand delivered straight to your door and also picked up.

The company started in 2013 in Milan, Italy, and the concept soon took off. Now it's arrived in London. You do need to be in or near London to rent your clothes, but people living elsewhere can register, pre order clothes and have them waiting at their hotel or wherever they are staying.

Who has not dreamed of owning a Louis Vuitton bag - even if it is only for one day? So the four day wait will be well worth it.

The website will give a choice of over 1,000 items – and there's an air of mystery, too, with many of the people who rent out their outfits choosing to remain anonymous. So, you never know, you might be wearing something owned by a star or even Royalty!

It's all great fun but I do hope they introduce a platinum service that will allow you to get items on the day – knowing all the fashionable ladies in my life, a four day wait would feel like a lifetime to them.

If you are renting, it's a great way to make money from quality items that might just be sitting in your wardrobe. The clothes and accessories are fully insured and will be picked up and collected.

My dear friend Sally Farmiloe already has many items on the website just waiting to be rented out – and with her topnotch socialising background, you're bound to feel like a million dollars in one of her outfits. There are sizes to fit everyone, so go have a look at


Copyright Steven Smith

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